Google's 'Area 120' where employees can build their own startups []

Google has a new division called 'Area 120' where employees can build their own startups. Featured @ RJO Ventures, Inc. for Promotional Use Only. :-)

Google is creating an in-house startup incubator to help keep its entrepreneurial talent closer to home.

Here’s how Area 120 will work:

  • First, teams within Google will submit a business plan and apply to join Area 120.

  • If successful, the teams will get to work full-time on their idea for a few months.

  • They’ll then have the opportunity to pitch Google for additional funding and create a new company (which Google will invest in).

The name “Area 120” is a reference to Google’s famous “20% time.” Here’s a description of 20% time that Larry Page and Sergey Brin included in their 2004 IPO letter:

"We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google," they wrote. "This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner."

Source: Business Insider -