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Rebecca Enonchong, Founder and CEO of AppsTech [RJOVenturesInc.com]


Rebecca Enonchong, Founder and CEO of AppsTech. Featured at RJO Ventures, Inc. (#RJOVenturesInc)

Rebecca Enonchong is the founder and CEO of AppsTech and I/O Spaces. AppsTech is a Bethesda, Maryland-based global provider of enterprise application solutions founded in 1999. It's an Oracle Platinum Partner and has customers in over 40 countries. I/O Spaces is a Co-working space in Silver Spring, Maryland.

Rebecca Enonchong started AppTech with literally no money and despite her best efforts, she was never able to raise any funding.




"I was a Black woman tech founder. I was a Black African woman tech founder. Although those might have been external factors, my race, gender or national origin were never a part of my equation. I lived in a self-created bubble in which those elements didn’t matter and I went about my business as any white male would have, oblivious to the reality that surrounded me and the challenges before me. It honestly never occurred to me that it might be any harder for me than any of my fellow startup entrepreneurs."

_______________________________

Lesson One: Your reality is the one that you create in your mind, not the one that others create for you. Because I was not conscious of how difficult this was, I could be bold. And bold I was. With very little savings and no financial backing, I set out to build a global multi-million dollar business. I spent the first two weeks doing nothing but writing my business plan.

Because I was writing it for me, and not for bankers or investors, I could be completely honest. I was able to lay out my weaknesses, market risks in a very bare, truthful way. Then I could think of strategies to counter these. As I did this, my business model changed significantly from what I first intended. Over the years of course, it changed some more.

Lesson Two: Having a personal business plan is very effective. When we pitch to investors or customers, we want them to drink our Kool-Aid. It’s important though, to realize that it is Kool-Aid and not to drink it ourselves.

So I realized by developing my plan that the type of customers that most purchased my offerings were multinational. That meant that I also needed to be a multinational. How a one woman company becomes a global business can be resumed by one word. The internet.

I built the company’s web site and it was available in both English and French. I spent days studying the web sites of companies like Arthur Andersen, PwC and CapGemini and mimicked the look and feel. The site wasn’t very nice but in those days, neither were my competitors’.

I couldn’t yet afford an office but I did get a virtual business address I could use on the web site and on a business card. I didn’t include a title on the card. I wanted the flexibility of being the CEO when I wanted or just one of the engineers if the situation warranted. I might have been a one person business but I presented myself as a global corporation.

Armed with by new business cards, my new web site, I spent a couple thousand dollars going to an industry conference. During that conference, I landed my first customer. A multinational. Of course, they had no idea that I was a one-woman machine. And they didn’t need to. They needed some technical advice that I knew I could provide.

Lesson Three: Fake it ‘till you make it but never sell more than you can’t deliver.

I used all of the revenue generated from that client and invested it in my business. I rented an actual office, hired a part time assistant. I never used any of those funds to pay myself. In fact, I was homeless and couch-surfed for two years before I finally got my own place. In the 17 years I have been in business, I have always paid myself last and have never had the highest salary in the company.

But couch-surfing wasn’t just about saving money; because I didn’t have a home, I could focus entirely on my business. I wouldn’t leave the office until at least 2:00 AM. There were absolutely no distractions; there was absolutely no comfort.

Lesson Four: Comfort is your enemy. Be prepared to make huge sacrifices.

As I mentioned before, even though I was a tiny business, I was global from day one. Every single tool I purchased to run my business had to work from anywhere. In a world where the word “cloud” still defined something you could look up to in the sky, I only bought software accessible over the internet. We were one of Salesforce.com’s early customers.

Also, each individual I hired, from my assistant to my technical and executive team, had to have worked or lived overseas and speak at least two languages. So where my like sized competitors were focusing on the small local customer, I had my eyes on the more lucrative global market. And because everything was designed to be global from the very first day, I didn’t have to pivot years later and develop a global strategy, change systems and staff. Global in one location with four employees is actually the same structure as global in ten locations with hundreds of employees. Global is a way of thinking.

Lesson Five: Design your business structure to address the largest market you can, not your current state.

There were several aspects to our business model which were unusual at the time and helped us sign some very large deals within our first few years in business. One of them was that I personally hated bureaucracy. I still do. I have an intense dislike for paperwork and administrative procedures. What I came to realize was that so did many of my customers. When a bureaucratic multinational company is faced with a bureaucratic multinational supplier, the purchasing process and the delivery of services becomes complex and bogged down.

So I tried to simplify the process. I basically productized services. So rather than sell so many man/hours or man/days with different rates for different people, I created packages that customers could choose from. For instance, support contracts had traditionally been per “seat” or per person on the contract. We proposed three different levels of a support product that never specified who, or how many would provide them. Not only did this greatly simplify the purchasing and delivery process but it also allowed us to scale. Since we weren’t paid by number of consultants, we could build efficiencies to reduce labor costs on customers and spread our resources across multiple contracts. In the US in 2000, this was innovative.

Lesson Six: If the product or service you are providing isn’t innovative, your delivery of it can be.

Of course, I couldn’t have done any of this without a fantastic team. I sought out the very best minds in the industry and sometimes courted them for months before they would come on board. As often as possible, I tried to find the brightest in the African community. Congo, Nigeria, Cote d’Ivoire, Central African Republic, Sudan, Cameroon, and more were all represented at AppsTech.

This in addition to China, Korea, India, France and the UK. Most of them were much smarter than I was. Although some were obviously intelligent, they didn’t necessarily have specific industry experience. One of my very best hires for example, was a political science major with absolutely no Oracle and little IT experience. But I loved the way he carried himself.

I hired him on the spot. As a Client Relationship Manager, his ability to navigate difficult personalities was key. Another guy had a degree in veterinary science. He too had no Oracle experience. But he spoke five languages fluently including Russian and Spanish. If he could learn foreign languages so easily, surely “speaking” SQL wouldn’t be a stretch. He went on to get multiple Oracle certifications and was one of the very best members of our technical team.

Lesson Seven: Hire the very best or train the very brightest

Within four years, AppsTech had seven offices across three continents and customers in over 50 countries. We had generated tens of millions of dollars in revenue. By the time our model caught on, we already had established ourselves as the market leader. We had weathered the tech bubble and had seen many of our competitors, even some a hundred times our size, disappear. Profiles in the Wall Street Journal, The Washington Post, Computer World, Fortune Magazine and many others.

The epitome of success. We were unstoppable. Or maybe we weren’t…. But that’s for another post.
Source: Rebecca Enonchong Online


Health and Fitness Entrepreneur Christine Olivo Presents: Dance Fit Pro Studio [RJOVenturesInc.com]


Health and Fitness Entrepreneur Christine Olivo Presents Dance Fit Pro Studios in North Miami Florida. Featured at RJO Ventures, Inc. (#RJOVenturesInc) & RMNOnline Fashion Group (#RMNOnline) Respectively.

#DanceFitPro is a company that has designed multiple dance fitness programs for all your cardio workout needs. We have many different styles for your workout experience and we are creating more to come.
-Christine Olivo


Many existing gyms and studios struggle with building a successful group exercise program. Allow us to partner with your gym! We bring our programs to your facilities so that you don't have to struggle anymore. We can certify your current instructors or we can provide DanceFitPro certified instructors as well.


Source: Dance Fit Pro


  • Dance Cardio
  • Weight Loss
  • Strength Training
  • and More!

Follow Dance Fit Pro on Social Media with the Hashtag #DanceFitPro

Dia Simms - President of Combs Wine & Spirits [RJOVenturesInc.com]

 
Dia Simms - President of Combs Wine & Spirits, featured at RJO Ventures, Inc. #RJOVenturesInc (For Promotional Use Only)

D’Angela (Dia) Simms is a corporate executive, entrepreneur, philanthropist and public speaker, whose professional journey began uniquely with her work at the Department of Defense. With positions in advertising sales and the pharmaceutical industry following, Dia Simms’ career path took an unconventional digression when she was solicited to work with music and business mogul Sean John Combs.
Source: Dia Simms




"I would tell anyone in any organization; Proctor & Gamble, Nabisco, if I went to go run the government of Croatia, that I’m going to work three times harder than anyone else. I’m not scared of hard work; that’s one thing I’m not scared of. And I would encourage a lot of people to consider how far hard work can get you." - Dia Simms



CÎROC® Combs Wine & Spirits is an expert in delivering unique product propositions and over-serving the consumer by delivering excellence in liquid and superior packaging.



Combs Wine & Spirits fosters product messaging that highlights social responsibility and is built upon an “Idea-First” environment wherein great ideas are given room to flourish and be translated into product solutions. Combs Wine & Spirits was founded in 2013 by Sean Combs.



DELEÓN® Tequila is made from the finest 100% Highland Blue Weber agave sourced from the rich earth of the Los Altos region of Jalisco. Hand-selected at harvest for high quality and peak ripeness, our plants yield the sweetest piñas, giving the tequila its abundant character and balance. 

Slow roasting of the agave in traditional brick and clay ovens, combined with slow fermentation, under the precise guidance of our master distiller contribute enriched depth and complexity to the agave’s natural sweetness, creating a remarkably nuanced character. DELEÓN® Tequila achieves this astonishing depth of flavor in just two distillations – allowing the tequila to retain the unique character acquired during the fermentation process.
Source: Combs Wine & Spirits
 
Combs Wine & Spirits is headquartered in New York, NY.

With your iPhone 7, Stream/Download Richard John's 'Video Game Music' on Apple Music [RJOVenturesInc.com]



With your new iPhone 7, you can stream and download 'Video Game Music' and all the other 'Mobile Game & App Music' albums on Apple Music by Richard John and Rymatica. Featured at RJO Ventures, Inc. 

Album: Video Game Music (In Stores Now)
Genre: #Soundtrack, #Instrumental
Producer: Richard John (#richardjohn786)
Label: #Rymatica Entertainment (www.Rymatica.com)
Publishing: R John Publishing (ASCAP), Rymatica Music Publishing (ASCAP), Rymatica Sounds Publishing (SESAC)

All Rights Reserved.

Contact: Richard John P.O. Box 640337 Miami, Florida 33164 786-354-1770

Download link #1: https://itunes.apple.com/us/album/mobile-game-app-music/id492953307 

Download link #2: https://www.amazon.com/Mobile-Game-Music-Rymatica-Publishing/dp/B006RB6AH8/ref=sr_1_1?s=dmusic&ie=UTF8&qid=1465618493&sr=1-1-mp3-albums-bar-strip-0&keywords=Rymatica

Download link #3: https://play.google.com/music/preview/Bywuxwbtncdep5gfeo2deku7nwu?utm_source=youtube&utm_medium=buylinkkeywords%3DRymatica+Music+Publishing

China's Cheetah Mobile - Multi-Billion Dollar Tech Co. [RJOVenturesInc.com]



China's Cheetah Mobile, the Multi-Billion Dollar Tech Company. Featured at RJO Ventures, Inc. [#RJOVenturesInc]

Chinese app developer Cheetah Mobile (NYSE: CMCM) is dominating the mobile app space worldwide. Their services apps makes our smartphone experience safer and faster. Cheetah Mobile's Clean Master helps to improve device performance; CM Security protects your phone with anti-virus software and privacy and Battery Doctor optimizes your phone battery life.

Established in 2010 under the guidance of Fu Sheng, Cheetah Mobile has grown exponentially from a ten-person startup, to a $2.7 billion market cap NYSE company. Kingsoft, is a major shareholder in the company. A good investor to have, since Lei Jun who was a former CEO of Kingsoft, runs China’s leading Android smartphone maker Xiaomi.

Outside of gaming, the company is the number two top publisher worldwide for Google Play downloads, just behind Facebook and has surpassed Google. CM Security ranks first and Clean Master ranks 3rd in the Google Play Tools category. With a massive user base of 500 million monthly active users worldwide, there's no question many people rely on the tech company.



When Cheetah Mobile originally started, the bulk of its users were using its free PC anti-virus software in China. But by Q2 in 2015, 67% of revenue comes from mobile and 50% from outside China, representing a shift to going more mobile and definitely global.

Source: Forbes

Jayanta Jenkins Named to Top Creative Post at Twitter [RJOVenturesInc.com]


Jayanta Jenkins Named to Top Creative Post at Twitter. Featured at RJO Ventures, Inc. For Promotional Use Only.

His previous positions held were at Beats, Nike and Gatorade.   Twitter has named the advertisement industry veteran its global group creative director, Twitter's highest creative role. Jayanta Jenkins most recently served as global creative director of advertising at Apple/Beats by Dre. 

He will oversee Twitter's in-house creative team, reporting to VP-Global Brand Strategy Joel Lunenfeld. 



"It's an extremely exciting opportunity to go from a successful advertising career into a new type of leadership role," Mr. Jenkins told Ad Age. "For me, this was exclusively about challenging myself and looking to do something that completely disrupted my approach and what people look at me as having done." 

Source: Ad Age